Potential Deliverables

• Implementation of a 14-step membership lifecycle framework to analyze and optimize every stage of the member journey.​

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• Evaluation of membership service offerings to ensure alignment between features, benefits, and member needs.

• Strategic analysis of pricing structures, including monthly, annual, and lifetime plans, to optimize perceived value and profitability.

• Creation of input metrics, which act as early indicators of member retention to grow member count, churn rates, and LTV.

• Design and implementation of weekly, monthly, and quarterly business reviews.

• Application of proven best practices from other membership services to maximize sign-up rates.

• Analysis and improvement of the member acquisition journey to eliminate friction points and boost conversion.

• Recommendations for team structure and alignment 

• ​Establishment of single-threaded ownership for each stage of the membership lifecycle to ensure accountability and streamlined execution.

• Design of tailored onboarding experiences to establish member habits early and reinforce value.

• Creation of sustained engagement strategies through personalized touchpoints, habit-building opportunities, and retention-focused initiatives.