I’ve spent my career building growth engines — from launching Prime Day at Amazon, to growing SiriusXM’s streaming business from scratch, to leading Walmart+ loyalty and retention.

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Today, as Partner and Growth/GTM lead for LF Partners, I advise companies across retail, media, fitness, travel, and fintech. I help them build systems that turn customers into members, and members into long-term value.

 

My book, Mastering Membership, is the strategic playbook I wish I had earlier — packed with real frameworks, tools, and tactics for sustainable growth.